Submitting ... in a nutshell?
Yes, there is more to it then what we describe below. Call us with your specific questions about how search engines do what they do. Things are always changing, lots of search site information out there is outdated or just plain inaccurate. Always use your best judgement and check with BitMedia for the current facts.
Meta Tags ... simply put
Do you know what a meta tag is? Simply put, a meta tag is nothing more than HTML code. A meta tag describes some aspect of your Web site and is hidden within the pages' source code. Where as most meta tags don't serve much purpose, the ones that describe a page's content and keywords can be critical. That's because many search engines use these descriptive terms to rank and organize your site when they index the Web. While meta tags are great, they aren't required, not every search engine makes use of them - many search engines don't even pay attention to them.
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| High placement is great for any site, but it's absolutely critical for business sites (those that sell products, services or make money through advertising). Use a few general terms and then add in really specific terms. Also add a hidden comments section, similar to meta tags are <!--comments-->, they're hidden in the pages source code and again can add to your sites find ability. If no one can find you at search sites, then your marketing power is greatly diminished. |
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Meta tags aren't required. A search engine's spider will still index your site correctly in most instances. But meta tags add an extra level of positioning and refinement and careful placement to your site's positioning with that search engine. Without meta tags the search engines which stumble across your page will probably index your site, but it might not be very accurate. If you had correctly slapped in some meta tags ahead of time, the situation would be much different. You could have specifically targeted the keywords that most clearly define the contents of your site, which in turn would be the keywords users would be most likely to use when searching for your pages.
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