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Annual Report 1996


Management's Discussion and Analysis of Operations
The following table summarizes the relation to net sales of income and expense items included in the Consolidated Statement of Earnings for 1996, 1995 and 1994 and the changes in those items from the respective prior years.

 

Income and Expense Items as a Percent of Net Sales  

Percent Increase/(Decrease)

 

1995

1994

1993

       

To

To

To

1996

1995

1994

 Income and Expense Items

1996

1995

1994


       Net Sales:      

47%

46%

50%

 United States

4%

(12)%

(2)%

53

54

50

 International

-

6

8

100

100

100

 Total net sales

2

(3)

3

56

58

57

Cost of goods sold

(1)

(2)

2

35

38

34

Marketing, research, engineering, and administrative expenses

(6)

8

3

5

11

-

Restructuring and other expenses

(55)

100

(100)

2

-

-

Special charges

100

   

2

(7)

9

Profit/(loss) from operations

NM

NM

42


1

-

-

Other income

215

21

(15)

2

2

2

Interest expense

(9)

12

(3)


1

(9)

7

Earnings/(loss) before income tax expense/(benefit)

NM

NM

NM

-

(3)

2

Federal, state and foreign income tax expense/(benefit)

NM

NM

29


1

(6)

5

Earnings/(loss) before extraordinary item

NM

NM

73

(3)

-

-

Extraordinary item

(100)

-

-


(2)%

(6)%

5%

Net earnings/(loss)

71%

NM

73%

NM - not meaningful because of a fluctuation from a positive amount to a negative amount or from a negative amount to a positive amount.

 

   
Percent of Worldwide Sales  

   
Profit from Operations  

* Excludes impact of $44 million of charges related to restructuring and other expenses.
** Excludes impact of $247 million of charges related to restructuring and other expenses.
***Excludes impact of $110 million of charges related to restructuring and other expenses and $40 million

 

The Company often uses the following qualitative descriptors to explain its results of operations: "flat" indicates fluctuations of zero-to-one percent; "slight" is in the two-to-three percent range; "moderate" means four-to-ten percent; "significant" is in the eleven-to-twenty percent range; and "substantial" represents fluctuations greater than twenty percent.




Polaroid Corporation Annual Report 1996
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